The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
-
Year
2021
- 2021
Discipline
-
Discipline
All
- All
- Film
- Health, Wellness & Pharma
- Moving Image Craft
Award
-
Award
All
- All
- Gold Pencil
- Merit
Year
-
Year
2021
- 2021
#
One Show
Most Awarded Work Rankings
Whatever It Takes
Client
Title
Category
Award
Points
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support
Category: Casting
Points: 45.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Online Films & Video / Long Form - Single
Points: 3.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Branded Content
Points: 3.0